do: Incorporate the best of your Identity...

• Good logos and tag lines are more effective the more they are exposed.

do: Make your site complement the best elements from your current promotions...

• In visual style and content - each exposure re-enforces others.
• 'It's not what you say it's how many times you say it'

do: Take your time...

• Don't rush in...
• A presence, if it does not say the right things, is not better than no presence.
• Maintaining a Site is a major issue and expense, try to get it as right-first-time as possibe.