do not: Give the job to the IT department...

• They are overloaded (all IT departments are overloaded).
• Creating a Site requires full focus for a short intensive period. Deflecting the IT department has many costs.
• They are expensive and better employed doing what they are good at.
• They rarely have the needed Management, Marketing, Communications, Sales and Design experience.

do not: Cut Corners...

• Your image to the outside world is at stake.
• Another lousy Web Site will surely result.

do not: Use bells and whistles - because they are there...

• The only role of graphics in business is to enhance the message.
• This also goes for Animation, Video and Sound.

do not: Change style if it works...

• 'If it ain't broke don't fix it.'
• The image you have would have to be rebuilt.
• A change is expensive.